Digital Analytics Consultant - Freelance - £40 per hour - Flexible Engagement

We are looking for an experienced Digital Analytics Consultant to support a range of client projects, helping organisations get more value from their analytics and marketing data.

This is a flexible, project-based engagement with no fixed monthly commitment. Work will be agreed per project or workstream, with defined deliverables and timelines. The level of involvement may vary depending on active client demand, with some periods lighter and others more intensive. We are looking for someone who is comfortable scaling their time accordingly and managing their own availability.

You will be engaged to deliver analytics projects across the full lifecycle, from implementation and data collection through to insight generation and stakeholder reporting.

The engagement

You will lead and deliver analytics workstreams across web and app environments, supporting clients in understanding how their digital channels and marketing activity are performing.

Typical project deliverables may include auditing and developing measurement frameworks, implementing and configuring tag management solutions, ensuring compliance-ready data collection, and translating complex data into clear, actionable insights.

You will work independently across multiple client projects, bringing structure, ownership, and a proactive approach to each engagement. You will have autonomy over how services are delivered, working to agreed outcomes rather than fixed hours or direct supervision.

What you will be delivering

• Implementation and maintenance of analytics tracking via Google Tag Manager and GA4, including event taxonomies, dataLayer design, and custom dimensions

• Auditing and development of Adobe Analytics implementations, including report suite configuration, eVar and prop mapping, and processing rules

• Configuration and management of data collection via Adobe Experience Platform and Adobe Data Collection

• Delivery of consent-aware tracking in line with Google Consent Mode v2 and platforms such as OneTrust

• Analysis of web, app, and marketing performance data to produce clear insights and recommendations

• Support for integrating CRM and marketing automation data into analytics workflows where required

• Clear communication of findings to both technical and non-technical stakeholders, including senior audiences

About you

You bring a proactive mindset and take ownership of delivering high-quality outcomes. You are confident communicating with stakeholders at all levels and are comfortable operating independently across multiple projects.

You are organised, self-directed, and able to manage competing priorities without the need for close supervision. You enjoy solving complex problems, building strong working relationships, and delivering work that creates genuine impact.

Technical skills

• Strong working knowledge of Google Analytics 4 and Google Tag Manager, including server-side tagging where possible

• Familiarity with JavaScript for tracking implementation and debugging

• Working knowledge of Adobe Analytics and Adobe Experience Cloud, including Adobe Data Collection

• Good understanding of consent management platforms such as OneTrust and practical experience with Google Consent Mode v2

• Strong grasp of GDPR and related data legislation within a digital analytics context

• Knowledge of marketing automation platforms and CRM systems is desirable

• Exposure to optimisation or product analytics tools such as Optimizely, Adobe Target, Amplitude, or Mixpanel is desirable

Additional information

This engagement is intended to be outside IR35, subject to status assessment.